Concept Papers

Resolve

Focus

• Image piece
• approximately 120 seconds long
• PSA on website, related websites, television

Brand

• non-profit organization, promoting reproductive health
• family building options through education and support
• Regional locations assist on a personalized level
• A voice to infertile couples
• Resolve for the journey and beyond

Audience

• Couples who are trying to have children, but are having difficulty
• All adults who may someone dealing with infertility

Content Points

• One in eight couples in the US diagnosed with some form of infertility
• No shame in infertility
• Breaking the silence
• Someone you know is affected by infertility
• Support available – we’ll show you your support options

  

St. Stephen’s Day School

Focus

• Commercial
• Approximately 30 seconds long
• Distributed as a paid commercial
• Available on website and local websites

Brand

• Preschool and kindergarten school
• Helping students develop positive self-image and love of learning
• Focus on Christianity
• Regional school with access to many school districts
• More options that suit both a child and parent’s needs
• Full-day kindergarten

Audience

• Parents with children aged 2.5 – 5
• Families looking for a Christian school

Content

• Small class sizes with individual attention for all students
• Educational, mental, physical and spiritual development
• Proximity to other school districts and busing options
• Proximity to industrial parks and popular places within the Lehigh Valley